{"title":"The Wayfinder Collection","description":"\u003cp\u003eFor Those Who Make the Path.\u003c\/p\u003e\n\u003cp\u003eThere is no map for the road you walk. No guide. No guarantee. Just the quiet, unshakeable knowing that you will find a way — because you always do.\u003c\/p\u003e\n\u003cp\u003eThe Wayfinder Collection is for the path makers. The ones who lead without being asked, who push forward when others turn back, who carve direction out of uncertainty and call it home. The Wayfinder Collection by Unstandard Issue offers heritage-inspired apparel for those who forge their own path.\u003c\/p\u003e\n\u003cp\u003eThese are not followers of trails. These are the ones who leave them.\u003c\/p\u003e\n\u003cp\u003eWear it like a compass. Live it like a creed.\u003c\/p\u003e\n\u003cp\u003eEvery piece in this collection is a nod to the relentless — to the leaders, the forgers, the ones who look at a dead end and see a door. Bold. Intentional. Built to move.\u003c\/p\u003e","products":[{"product_id":"vegvisir-norse-compass-22oz-water-bottle-that-which-shows-the-way","title":"Vegvisir Norse Compass 22oz Copper Vacuum Bottle — \"That Which Shows the Way\"","description":"Carry a piece of old-world navigation with you. This 22oz insulated bottle wears the Vegvisir — the Norse compass — like a quiet promise: steady, guided, and resilient. It keeps drinks at the right temperature through long commutes, coastal hikes, and late-night coding sessions. The copper-insulated walls lock in heat or chill while the powder-coated shell takes the knocks of everyday use. A wide mouth swallows ice and makes refills easy; a sturdy looped lid keeps it close at hand. For those drawn to Viking symbolism, coastal living, or the slow ritual of hydration, this bottle feels like a tool made to last and to lead you through your day.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Copper-insulated double-wall stainless steel for superior temperature retention\u003cbr\u003e- No condensation on the exterior\u003cbr\u003e- Spill-resistant screw-on lid with stainless steel hand loop\u003cbr\u003e- Wide mouth for easy filling and ice cubes\u003cbr\u003e- Durable powder-coat finish that resists scratches and fading\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Hand wash only\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Hand wash only\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ 22oz","offer_id":43925313159256,"sku":"11790242903760413773","price":42.7,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 22oz","offer_id":43751749222488,"sku":"30718576854311845549","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 22oz","offer_id":43925313192024,"sku":"28798053207462999897","price":42.7,"currency_code":"USD","in_stock":true},{"title":"Mint Green \/ 22oz","offer_id":43751749255256,"sku":"14491782375661591387","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 22oz","offer_id":43751749288024,"sku":"19106879623640879789","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Pebble Blue \/ 22oz","offer_id":43751749320792,"sku":"12038097403556322990","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ 22oz","offer_id":43751749353560,"sku":"19706117978124586835","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/7660\/0408\/files\/707456434239254773_2048.jpg?v=1774819547"},{"product_id":"ground-truth-army-t-shirt-unstandard-issue-ground-truth-military-emblem-tee","title":"The Wayfinder - Vegvísir Compass Protection T-Shirt","description":"\u003ctable id=\"size-guide\" style=\"min-width: 360px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 10px;\"\u003e \u003c\/th\u003e\n\u003cth style=\"color: #000000; 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color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e1.50\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e1.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eCarry a piece of Old Norse guidance with you: a soft, breathable tee printed with the Vegvísir — the ancient wayfinder said to keep travelers steady through storms and uncertainty. The simple, stark symbol sits like a personal compass over the chest, a quiet reminder to trust your path and return to what matters. It slips easily into everyday life: pulled on before an early ferry across chill waters, layered under a flannel for evening bonfires, or worn while mapping a new city on foot. The fabric feels light and lived-in from the first wear. The clean crew neckline and tailored retail fit keep the silhouette familiar but thoughtful, so the shirt reads as both casual armor and a gentle talisman. For anyone who loves Nordic lore, long road trips, or the calm focus of navigation, this tee becomes part of the ritual — a tactile prompt to steady your pace when weather turns, and to keep moving toward home.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% Airlume combed and ring-spun cotton (lightweight, breathable)\u003cbr\u003e- Retail fit with crew neckline for a clean, versatile silhouette\u003cbr\u003e- Side seams, shoulder tape and ribbed knit collar for shape retention\u003cbr\u003e- Tear-away label and REACH certified materials for comfort and safety\u003cbr\u003e- Prints applied with DTF\/DTG methods for crisp, detailed designs\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: medium heat\u003cbr\u003e- Do not dryclean\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Bella+Canvas 3001, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: For adults, Blank product sourced from Honduras\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dryclean\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct 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